The design process

Whether you need a logo or a more comprehensive package, the design process is composed of the following phases:

Proposal

After you contact me about your project, I’ll be in touch to discuss your needs. Before we dive into the work, I’ll send you a proposal and contract with terms.

Discovery

I’ll provide a logo planner to help clarify the attributes of your brand. The worksheet covers elements such as company goals, values, target market and competitors.

Concept development

Here’s where ideas come to life. I’ll work on several options for you that meet the guidelines we’ve established during the discovery phase.

Refinement & revisions

Choose your favourite design from the concepts presented. From there, we will refine the design until it’s just right.

Style guide

I’ll create a brand style guide that includes all necessary information about your brand, including colour codes and typography.

Delivery

Once everything is finalized, you’ll receive all assets, files and materials in an organized bundle.

l2m
Logo
pr branding 1 100
lt logo primary
o1914 logo design
ed logo 2@0.75x 1
RNS Logo Square DarkBlueBG 1
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parkpros logomark.jpg